These posters were made as an experiment in typographic design. My goal was to create a ten-step instructional diagram while working with and against a set grid. I chose to base my project on the evolution of the modern whale. Every step briefly summarizes and simplifies the changes each listed ancestor went through to make the animal we know today as the whale. While each poster is constructed very differently, both share similar core design ideals. A palette of blues with a contrasting orange highlight, several organic shapes to resemble waves, and subtle whale iconography. The first poster, pictured left, constructs the text in the shape of a whale's tail and fluke. The blocky shapes alongside the text help bring out this idea even further without directly showing an instantly recognizable "whale".
Where the first poster was meant to strictly follow a set grid in my file, the second was meant to "break the rules" a bit to create a more free design. For this one, I drew lines along the motions of whales breaching and waves crashing against the shore to create some visual chaos among the turning tidal wave in the poster. Here, the whale iconography comes in the orange shape above the wave, as it is a silhouette of a humpback whale.
